Thursday, February 25, 2010

And the Blue Signifies..


The Central Vigilance Commission of India (CVC) which is the apex body for the prevention of corruption in India some years ago in 2003 suddenly felt the urge to up its branding. Unlike the US government, the Government of India doesn't assign any seals to its agencies, so the CVC went out and hired a graphic design consultant and bought themselves a logo like any respectable department should do.

Thus far the CVC was within its rights to want a symbolic representation of their righteous crusade against corruption. But then they just couldn't help themselves. In an apparent effort to set an impossibly high benchmark in transparency on trivial issues that most agencies would avoid emulating out of sheer embarrassment, the CVC never the less went ahead and elaborated at length the true meaning of their beloved logo on their website:

" The Central Vigilance Commission has adopted a logo. The logo consists of a graphic representation of an eye encased within the letter “C”. The eye represented in a pleasing blue colour is symbolic of the collective determination of the community to be vigilant against any erosion of rights through illegal and improper actions of public servants. Encased within the letter “C” the eye represents the Commission overseeing the vigilance administration in all public organisations and helping in arriving at quick and logical decisions in all vigilance cases. The logo has grouped positive and negative elements within it and the deliberate choice of the blue colour signifies an active, ever vigilant but positive and friendly Central Vigilance Commission. "


http://www.cvc.nic.in/cvc_logo.htm

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