Friday, April 23, 2010

The Eyes Have It

Today the only remaining form of visual art that is truly accessible to the general public is the movie poster. They are everywhere, in the cities they occupy all vertical surfaces within eyeshot, in the more rural areas they are seen up on those kaccha walls. Within the limits of a few square feet of space the poster has to convey an idea to the viewer that should tickle him into spending time and money on the movie - the job of designing these posters is as much a challenge as making the actual movies.

A recent poster that caught my eye was of Mahesh Manjerekar's City of Gold. The intended emotion of dispossessed anger that the filmmaker wants to convey comes through clearly in the posters.


The subject matter of the film is about the shutting down of the textile mills of Bombay in the 80s to make way for real estate developers to erect structures that form the current skyline of the city thus resulting in the destitution of mill workers. Incidentally the producers of the movie, DAR Motion Pictures are themselves into real estate development.

Links:
http://www.marchingants.net/home.htm
http://www.impawards.com/designers/marching_ants.html

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