Today's papers are abuzz with news of yesterday's papers. In some centers (not Hyderabad though) The Hindu and The Times of India let advertisers have a go at communicating not just with words but also through voice. Volkswagen bankrolled the campaign for its new launch - Vento. And going by the response, the newspaper-embedded Chinese-made photo-responsive audio chip is da bomb!
"While the innovation startled most readers, many found it interesting and arresting. But it had some unintended consequences as well. At many places, calls were made to the police with people suspecting the device was a bomb. Mahim in Mumbai witnessed a scare after a pedestrian heard a ''beeping sound'' coming from a garbage bin and alerted the police. A bomb squad reached the spot, near S L Raheja Hospital, and found that it was the audio-ad..."
-Times of India
-Times of India
Link:
http://www.wired.com/gadgetlab/2010/09/volkswagen-plants-audio-ad-in-print-newspaper/
http://www.thehindubusinessline.com/2010/09/22/stories/2010092252880500.htm
http://timesofindia.indiatimes.com/india/Volks-populi-Audio-ad-in-TOI-creates-a-buzz-literally/articleshow/6604113.cms
http://www.moneylife.in/article/78/9296.html
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