Role Reversal

Here is a quotation on courage I came across today:

Cowards die many times before their deaths;
The valiant never taste of death but once.
-William Shakespeare, Julius Caesar, Act II, sc. ii

Okay, an instance after you read this quote and agree with it, the reasoning turns on its head. You realize that the 'cowards' are now the real 'valiant' ones since they endure 'deaths' many times.

Catch: This somersault only possible if these cowards know that they are seen as cowards.