Monday, June 13, 2011

Lighting Up The Lives



Hyderabad based Thrive Energy Technologies sells and distributes this LED portable home light, which has been one of the more visible LED lighting products around. To complete the brand building exercise they gave their product a fancy sounding name - "Accendo". And finally the great minds at Thrive came up with this disturbingly arsonist tagline -

LIGHTING UP THE LIVES
in Villages, Forests & Towns"

I own one of their lights (in photo), luckily though I escaped their pyromaniacal designs by simply living in a city.


Link:
http://www.thrive.in/led_lighting/led_home_lighting.htm


Tuesday, June 7, 2011

Xtra

ESPN is showing reruns of the American National Spelling Bee contest where kids have to spell some really tough words to win. This year for the nth time for whatever reason, it's yet another Indian-origin girl who won.

How is spelling a sport? What sort of a kid craves to participate in such a contest? Why does the judge ring a bell for each wrong spelling, instead of, say, whistle? - I do not know. But I do remember seeing a promo for an Indian version a few months ago on a sports channel. I guess the idea is that with such great spelling ability, these kids are set for big things in life. Not so, not in India.

India is really the only country in the world where people actually make good money for spelling/not spelling words (excluding Quentin Tarantino for 'Inglourious Basterds'). And they call themselves 'numerologists' here. These select individuals ply their trade by spelling simple words wrong. Initially it was limited to the vernacular language words written in Roman script, but now our specialists have gone international, by acquiring (read shedding) enough skills to go after English.

Our guys are the Picassos and MF Hussains of spelling, because if all you do is spell things correct then you are just not doing justice to your creative talent. Those spelling kids though still do have one advantage - they know the correct spellings and consequently are an authority on all the wrong ways to spell. This crucial knowledge could be their meal ticket.

Therefore here we have yet another exhibit of absolute genius from 'Eat Hyderabadi' in Himayatnagar. Notice how they carefully chose the letter X for repetition to give the customer that reassuring feeling of being really, really alone while performing "tiffin self-service".



Disclosure: Spell Check Used