Eternal Rest in Hyderabad

Place of Birth and especially the Place of Death are often neglected areas of macabre research. On the subject, the Philadelphia-born comedian W.C.Fields' cheeky yet candid suggestion for his own tombstone epitaph reads: 

"Here lies W. C. Fields. I would rather be living in Philadelphia." 

 

The decade old Microsoft X-Box 'Life is Short, Play More' advertisement (above) captures the trite 'Life is a Journey' expression literally. The emphasis is inadvertently not on on the actual elaborate scalar distance covered but the vector-geometric concept of displacement - the effective spatial journey covered in life to 'eternal rest'.

On page 8 of today's Time of India (Hyderabad version), an obituary message declared yet another beloved dog's passing away a year ago. The owners/family came out with not just the Date of Birth and Death of Death but also quite uniquely - the places of these events. Unlike the more popular human destination of Heaven and the significantly less trendy Hell, dogs apparently prefer a different place of 'Eternal Rest' - Hyderabad!

Trust, But Verify

Business transactions take place because the parties involved agree to act in good faith. This is an essential requirement for trade just as it is for most other human interactions. Placing faith in another is an endeavour that is fraught with perils. But that is the price of trust.

To emphasis India's approach policy toward Pakistan, Prime Minister Manmohan Singh often repeats former US President Ronald Reagan's Soviet-directed phrase - "Trust, but verify" . The phrase actually brings out the inherent vulnerability in the whole exercise of engaging 'the other'. The insurance industry actually factors this feeling of 'being taken for a ride' in calculating the Moral Hazard in a transaction.

This jeweller's ad on the back of a bus picks up on this notion of trust. It reads -
                   
                                 "Our Gold is as Pure as your Trust".

Thus placing the onus of the quality of their product on the customer's belief. The statement works just as well when the word 'Gold' is replaced by 'God'. All the religions willfully put their followers in that position of having to conduct their own self-appraisals in order to enjoy the benefits of their faith. Here, suspension of disbelief has to always occur first at the individual level.

The larger irony in the advertisement's message though is that while the benchmarking of gold itself as a metal of value to humans is an exercise in trust, still within that taken-for-granted trust - doubt persists on the details. And hence the phrase "Trust, but verify".

Return of the Doggone

Third year in a row, the spirit of Puppy (alias Canny) refuses to die on the pages of The Times of India.

Page 10 of the Hyderabad edition of The Times of India 

A familiar snout and poem.

2010: http://dinesh-aditya.blogspot.in/2010/05/doggone.html

2011: http://dinesh-aditya.blogspot.in/2011/05/doggone-strikes-back.html

Energetic Panel

This morning moving solely on an impulse for Ghee Idlis served at Purna Tiffins in Krishna Nagar, we started from my place at 10 and made our way through Film Nagar. There we were hit in the face by a colossal hoarding placed strategically on the foot-overbridge opposite the Film Nagar Cultural Centre/Club (FNCC). It was a campaign billboard for the upcoming elections to the FNCC. If ever there was a way to make sure your constituents memorized your face (and the faces of everyone of your proposed "energetic panel" in the order of their importance/portrait size), this was it.



After getting our quota of idlis, we headed back to base. But the traffic began to clog at Jubilee Hills Checkpost and sure enough it was because of the most common cause of traffic jams in Hyderabad - one Mr. Harish Rao. The protesters were fired up and we were filled up - no contest. So we took detour after detour and in due time got back.

I guess the common thread between the two experiences was politics. The Film Nagar Society membership costs upwards of Rs. 25 Lakh and has a waiting period of over 10 years and therefore their members-only annual elections are literally and allegorically "above the road" on which common people commute. The street protests by the Telangana activists on the other hand was very much "on the road".

Though the real common thread of it all is my undying affection for good food. Again, both literally and allegorically.

Duplicate Police

In Secunderabad today on the tiny traffic island between MG Road and RP Road, I came across a hoarding that stood out. There were around 50 faces neatly packed into tiny cells each looking stoically into the camera. The title at the top read -

WANTED
NAKILI / DUPLICATE POLICE

Looking at all those men holding black slates with illegible chalk marks, it could only mean that they were either failed Zilla Parishad school students or hardened criminals. And the message was from the police. So putting two and two together, we can deduce that the Secunderabad Police is looking to hire school dropouts into their "Nakili/Duplicate Police" force. Or their desperation to recruit has reached a stage where they are compelled to reach out to ordinary commuters stuck in the middle of traffic clogs to fill these vacancies.

On the other hand, it may simply be the case that the police can't handle the competition from petty criminals. Meanwhile the "real" police (traffic) continued to "serve" the citizens down the road by making the load in the commuters' pockets a little lighter.

This Too Shall Pass

Stock photo agencies such as Getty Images supply advertisers with the images they need to get their message across. A few advertisers don't bother with either buying stock photographs or sending out their own photographers to do the job and use pictures off the internet which may well be unlicensed. All this is fine as long as the piece of communication does its job. Sometimes though, while the message may be clear enough, the images used can hijack the whole communication's intent.

This was the case last January when India's Ministry of Women and Child Development published an ad on the occasion of 'National Girl Child Day' . It carried a Pakistani Air Force Chief's image as purportedly being a 'son of an Indian mother'. This led to hue and cry in the media which left the government embarrassed not because it had used an image without proper permissions but because it didn't check if that particular image can damage and undermine the objective of the communication exercise. The damage was done because that one image went completely against the grain of the message - projecting images of successful Indian male icons and their obvious debt to their mothers.

The latest Frontline magazine's back cover (above) carried an advertisement for the magazine 'Competition Success Review' and informs of some attractive subscription offers. Right at the bottom they have this image of a well groomed man giving the reader a thumbs-up and a raised eye brow - an anthropomorphic representation of 'success' I presume. The communication does work at the basic level, except the man's face seemed familiar. His name is Stephen Colbert - an American satirist who does a killer impression of the over-confident, self-indulgent, conceited right-wing politician on Comedy Central's show 'The Colbert Report' - a character that is enormously funny but not one to emulate. In the Indian marketplace though, where he is a non-entity - this advert will pass under the radar as have many others before it.



Links:
http://www.colbertnation.com/home
http://www.exchange4media.com/e4m/news/fullstory.asp?news_id=39575&section_id=1&tag=6400

A to B

October 12th saw the "Meter Jam II" campaign in Mumbai - a boycott of auto-rickshaws and taxis as a protest against the service delivery methods. This campaign by and large has the interests of the harassed middle-class at heart. The auto and taxi drivers, themselves middle-class aspirants though would not miss the hypocrisy in the campaign: passengers paint themselves as customers with rights while overlooking the more basic right to a decent living of the poorer driver. The campaign, being organized by advertising professionals rather than civic activists is an indication of the principles at work in this protest.

"...You can never formulate a protest only in terms of interests. You can never say I am being oppressed; you have to say oppression is wrong. That’s the only way you can formulate a protest. The moment you do that, the principle becomes universal. Not universal in the sense of 100% universal, but it finds for itself a class which goes beyond you. Then what happens is that, you will have to speak for many more people, which again has its own further consequences. So a perpetual expansion of the principled concerns is unavoidable in the very fact that a protest has to be expressed in terms of universal values."

Hyderabad based late civil-rights activist K Balagopal in an interview

In a campaign like "Meter Jam", this aspect of expansion of a cause and understanding the consequences is missing. The only "class" commuters are willing to be clubbed along is with other passengers, while unwilling to view themselves as stakeholders in the larger civic transport system and so on. To these activists, the problem is simply one of supply chain inefficiency that needs censuring and not a symptom of social inequity or the breakdown of the rule of law.

The rent-seeking ways of the drivers speaks of lax regulations and patronization of their unions by the civic government together lead to extortionist practices. Till a mechanism is worked out where the government does its duty of regulation with tact and imagination while remaining unbiased, any number of protests by the commuters and the transport unions will result in little except advancing the careers of the campaigners.

Links:
http://www.meterjam.com/
http://www.ndtv.com/article/cities/meter-jam-in-mumbai-commuters-boycott-taxis-autos-43861
http://www.ndtv.com/article/cities/meter-jam-ii-mumbaikars-say-no-to-autos-taxis-59126
http://www.dnaindia.com/speakup/interview_we-won-t-organise-meter-jam-3-but-will-help-people-seek-results_1451760
http://balagopal.org/

Having Your Say

Today's papers are abuzz with news of yesterday's papers. In some centers (not Hyderabad though) The Hindu and The Times of India let advertisers have a go at communicating not just with words but also through voice. Volkswagen bankrolled the campaign for its new launch - Vento. And going by the response, the newspaper-embedded Chinese-made photo-responsive audio chip is da bomb!

"While the innovation startled most readers, many found it interesting and arresting. But it had some unintended consequences as well. At many places, calls were made to the police with people suspecting the device was a bomb. Mahim in Mumbai witnessed a scare after a pedestrian heard a ''beeping sound'' coming from a garbage bin and alerted the police. A bomb squad reached the spot, near S L Raheja Hospital, and found that it was the audio-ad..."
-Times of India

Link:
http://www.wired.com/gadgetlab/2010/09/volkswagen-plants-audio-ad-in-print-newspaper/
http://www.thehindubusinessline.com/2010/09/22/stories/2010092252880500.htm
http://timesofindia.indiatimes.com/india/Volks-populi-Audio-ad-in-TOI-creates-a-buzz-literally/articleshow/6604113.cms
http://www.moneylife.in/article/78/9296.html

The Eyes Have It

Today the only remaining form of visual art that is truly accessible to the general public is the movie poster. They are everywhere, in the cities they occupy all vertical surfaces within eyeshot, in the more rural areas they are seen up on those kaccha walls. Within the limits of a few square feet of space the poster has to convey an idea to the viewer that should tickle him into spending time and money on the movie - the job of designing these posters is as much a challenge as making the actual movies.

A recent poster that caught my eye was of Mahesh Manjerekar's City of Gold. The intended emotion of dispossessed anger that the filmmaker wants to convey comes through clearly in the posters.


The subject matter of the film is about the shutting down of the textile mills of Bombay in the 80s to make way for real estate developers to erect structures that form the current skyline of the city thus resulting in the destitution of mill workers. Incidentally the producers of the movie, DAR Motion Pictures are themselves into real estate development.

Links:
http://www.marchingants.net/home.htm
http://www.impawards.com/designers/marching_ants.html

Recession Time Jobs

The huge Billboard over the Khairatabad Junction in Hyderabad, presumably one of many around the country on the night functioned through the duration of the Champions Trophy final (cricket) between Australia and New Zealand on the 5th of October.

This version of the analog scoreboard was manned by 3 guys - 1st guy was constantly running to and fro 50 feet above the ground changing the digits as the 2nd guy was relaying the score to him (source: his Airtel mobile?) while the 3rd guy was apparently busy laying back and taking in the view.

Full Scorecard: http://www.cricinfo.com/iccct2009/engine/current/match/415287.html